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Google Analytics
This Course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, audience conversion and will have an extremely well-rounded knowledge base with this software.
Included In This Course
Included In This Course
4 Hrs 54 Min
72 On-demand Videos
Closed Captions
7 Topics
75 Prep Questions
Certificate of Completion
Course Description
Note: Google has released released an updated version, GA4. Please head over to our latest version Google Analytics 4 – GA4 Training Course.
Are you ready for Google Analytics 4?
Are you running Google Analytics on your website? On July 1, 2023, Google will stop processing data on the Universal Analytics platform and move to their newest Google Analytics Version, GA4. Make sure you are ready with our newest Google Analytics GA4 training course.
Course Description:
Mastering Google Analytics: A Comprehensive Guide for Digital Success Google Analytics is more than just a tool; it’s the gateway to understanding digital success. Our course, designed for both beginners and advanced users, offers a journey through Google Analytics’ core features and cutting-edge techniques. From account setup to tracking codes, and from audience insights to conversion strategies, this course is your all-in-one guide to becoming a Google Analytics expert. Embrace the power of data analysis and learn how to transform numbers into actionable business strategies.
Course Benefits:
Navigating the Digital Landscape with Google Analytics Expertise In the digital era, mastering Google Analytics is crucial. Our course equips you with the skills to interpret behavioral data, enhance audience conversion, and leverage e-commerce analytics effectively. You’ll learn to dissect complex data, craft compelling reports, and make data-driven decisions. These skills are invaluable in a market where digital presence is synonymous with business success. Graduates of our course stand out in the job market, armed with a comprehensive understanding of web analytics and a certificate of completion to showcase their expertise.
Who Is The Course For:
A Tailored Learning Experience for Aspiring Analytics Professionals Whether you’re starting from scratch or aiming to enhance your existing analytics skills, this course is tailored for you. It’s perfect for digital marketers, e-commerce specialists, data analysts, and anyone eager to delve into the world of Google Analytics. With no prior experience required, our course guides you from the basics to the advanced intricacies of Google Analytics. This journey ensures that upon completion, you are not just familiar with Google Analytics, but you are proficient in transforming digital data into tangible business growth.
Frequently Asked Questions About Google Analytics Course
What will I learn in this Google Analytics Online Course?
You’ll master Google Analytics from the basics to the most advanced features. This includes skills in reporting, understanding behavioral data, and audience conversion. You’ll also learn how to create an account, implement tracking codes, analyze basic reports, track activities, develop actionable insights, and set up goals and campaign tracking​.
What is included in the IT Training Course?
The course includes 4 hours of training, 72 on-demand videos, closed captions, 7 topics, 75 prep questions, and you’ll receive a certificate of completion upon finishing the course​.
Who is this Google Analytics Online Course for?
This course is perfect for anyone looking to master Google Analytics, whether you’re starting from scratch or wanting to enhance your existing skills. Being proficient in Google Analytics is a great asset in the job market, as most businesses have an online presence and need people with a strong understanding of digital marketing and e-commerce.
What is Google Analytics 4 (GA4) and why is it important?
Google has introduced an updated version of Google Analytics, known as GA4. As of July 1, 2023, Google will stop processing data on the older Universal Analytics platform and move to GA4. It’s important to be ready for this change, and our Google Analytics Online Course can help you with that.
Do I need to have any prior experience with Google Analytics to take this course?
No, you don’t need any prior experience. The course is designed to guide you from the basics all the way through to the most advanced features of Google Analytics​.
Proudly DisplayYour Achievement
Upon completion of your training, you’ll receive a personalized certificate of completion to help validate to others your new skills.
Course Outline
Google Analytics Course Content
Module 1: Introduction to Google Analytics
Intro Definitions-Part 1
Intro Definitions-Part 2
How Google Analytics Works
Module 2: Fundamentals of Google Analytics
Build Analytics Infrastructure
Setting Up Conversion Data
Setting Up E-Commerce And Goal Tracking
Cross Domain Tracking
Input New Users
Examine Data Points
Module 3: Basics of Google Anayltics
Basic Features
Dashboard
Shortcuts
Adding A Dashboard
Sharing Reports
Alerts
Realtime Analytics
Standard Reports
Views
Module 4: Reports in Google Analytics
Acquisitions Intro
All Traffic Acquisitions
Acquisitions Overview
Acquisitions Channels
All Referrals
Campaign
Keywords
Social
Webmaster Tools
Module 5: Behavioral Reports
Behavioral Reports Intro
Dimensions
Content Drilldown
Landing Pages
Exit Pages
Event Flow Report
Working With Events
Site Search Report-Part 1
Site Search Report-Part 2
Site Search Report-Part 3
Site Search Report-Part 4
Behavior Flow Report
Site Speed
Using Site Speed Search
Page Timings
Speed Suggestions
User Timing Adsense
Experiments
Inpage Analytics
Module 6: Audience
Audience Reports
Location Report
Language
Behavior
Frequency Recency
Engagement Report
Technology Reports
Mobile Reporting
Demographic Report
Interests
Visitor Flow Chart
Module 7: Conversions
Intro To Module 7
Funnel Visualization
Goal Flow Report
Reverse Goal Path
Goal URLs
E-commerce Reports
Product Performance Reports
Transactions Report
Time To Purchase Report
Multi-Channels Funnels Report
Assisted Conversion Report
Top Conversion Paths Report
Time Log And Path Length Report
Attribution Report And Model Comparison Tool
Conclusion
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